About us

We are creating a better place ...

where we help you get to work or to the shops or just get out for a ride in a fun, healthy and environmentally responsible way - and with the right equipment so that you are pretty sure it's not going to be a one way trip

Our History

2009 we started virtually, selling bicycle tools from Park Tool, spare parts from Brompton and Schwalbe as well as accessories from Hope online at brilliantbikes.co.uk

(truth be told - this was a challenge - just trying to find out how online shops worked - with the things we loved - bike parts)

In 2013 we opened our first shop in Chobham, Surrey, England

Above is our original shop in Chobham, Surrey

In October 2022 we moved to a larger shop just down the road in Sunningdale, Berkshire where we now provide full mechanical service on all types of bikes (service, repair, upgrades and custom builds) as well as sales of new bikes from Brompton (including Brompton Electric), Intense Mountain Bikes, Commencal Mountain bikes and Frog (children's bikes)

Above is a picture of our shop at Christmas 2023 (with fake sign - that should be coming in the spring!)

To us, cycling doesn't mean you have to race at elite level (though is there any reason not to?) - why not just take your bike next time you go to the Post Office or local shops?

But maybe you need to do something, to make your bike better for that ride - repairing something or adding lights to keep you safer - for example?

We hope you will find what you need here to help you keep cycling or re-kindle the love affair with your bike. If you cant find it - please drop us a line by clicking here .......

About OUR place we're creating for you......

Ours is a place where everyone is treated as a person, with the dignity and respect that they deserve. Maybe you are browsing the internet looking for stuff based purely on price, not thinking about quality, we are competitive though only sell quality products - sorry this is NOT the place for you.

About our stuff.....

We will only supply you with stuff which we would use ourselves - yes including our Brompton.

Why settle for good when you can have BRILLIANT?

However, if you have to pay to park in your local town centre - it may be cheaper to buy and take advantage of our free delivery to mainland UK

Interested in what makes us tick?

Improving - our tagline is "Creating a better place ...." we try and do that with everything, it's why we ask for so much feedback (sorry if it's overwhelming). We believe in constant and never ending improvement.

Fun - we are here (probably like you?) to have fun in life and everything we do - we don't want life to be too serious - after all, we only get one attempt! That also gives us license to be a bit different (special! Some people call it)

Flexibility - we will do our best (as long as it is responsible) to give you what you are looking for. If there is something you are looking for but can't find, ask us - we may be able to help. If we can't we will do our best to point you in the right direction. Of course, flexibility means change too - so check back!

Energy - we put our energy into what we do - because we enjoy what we do.

Honesty / integrity - we believe that everyone does the best they can - so we trust you and hope that you will repay that trust.

Respect - treat others as you would like to be treated - it really works for us. 

Charity - we will not survive as a business without making money, but we will give a percentage of our profits to charity.

Learning / curiosity - standing still leads to boredom and inflexibility. We aim to keep learning, changing and growing. We don't know everything, but by constantly learning and using what we learn we will constantly improve.

Helpfulness - we are here to help you ....

Why did  we start doing this?

Well, we love cycling (as well as work - it's the same thing after all) but got fed up with two things:

1/ Ordering stuff and it not arriving when we wanted, or looking reasonably priced until we discovered the shipping charge on the final checkout page or getting the wrong thing (or worse nothing) delivered.

2/ Being treated as stupid because we didn't know everything. After all no-one knows everything, but some places seem to try and make you feel small just because they can - and that's not right (in our way of thinking at least!)

So we decided to try and help others by doing it better, and not just better - but brilliantly. Maybe we are not there yet, but we are constantly getting better.

So, get on your bike, push yourself

and help us to create a better place.

We love our work!